In this current world business people are dominating in every sector. Now-a-days sales & marketing is the most essential, most effective and most challenging job in this competitive world. Without a strong, skilled and trained marketing force no business can hope anything good in it’s fate.So, their is no alternative without  sales training and skill marketing. A product may be very good, unique and unparrallel in all circumstances, but if people do not know about it, if the producer unable to take it to the doors of much people, he cannot hope anything from this vast market place. This old ideology is gone that ‘ good product has it’s own demand.’ This is a time where every producer has to create his own demand. So, all institution have to have a skilled and trained sales and marketing force.